Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
Established in 2000, this company has since grown into one of the most well regarded affiliate networks in the UK, as well as the world. Currently, it boasts of over 1,600 brands across 77 sectors in 11 territories worldwide.
They also provide a simple, user friendly dashboard, as well as an array of useful tools that can definitely help you boost your affiliate marketing campaigns.
You can find a complete list of AWIN’s advertisers here, including some big names like Etsy.
AWIN is a very comprehensive affiliate network and works in all verticals. That being said, it is most heavily oriented towards financial, retail shopping (fashion), sports, beauty, home and garden, and travel products.
AWIN works with both digital and physical products, including from some very big name merchants like Hyatt, Etsy, AliExpress, and HP (Hewlett-Packard).
Average Commission Rate
Everything depends on the campaign and the merchant/advertiser. Price information is only disclosed on the dashboard after the application to join AWIN is approved. AWIN offers aren’t tracked by Affscanner and OfferVault, so it’s really hard to gauge commission rates and earning potentials without being an approved publisher.
Cookie duration is set by the advertiser.
Who Is it for?
AWIN is probably best for experienced affiliates who can hit the ground running without a lot of guidance or feedback from the network. There is a $5 fee charged to apply to become an affiliate, but if you’re approved, the $5 will be added to your account. If your application is denied, however, you will lose the $5 fee. AWIN operates globally, but it is most heavily concentrated on British and EU merchants.
AWIN has a lot of powerful tools, including an “Opportunity Marketplace” where you can pitch merchants on unique one-off deals (like sponsored posts). AWIN also has its own WordPress plugin that makes it really easy to convert a link into your affiliate-specific link. There’s also a Google Chrome extension as well.
AWIN includes Etsy as one of its merchants, making AWIN an excellent choice for bloggers who want to promote Etsy products.
A quick round-up of the pros and cons of this program:
Pros of AWIN:
- Pays out twice per month ($20 minimum).
- Real-time reports.
- Publishers/advertisers are heavily vetted.
- Very easy to use dashboard and lots of plugins available.
- 900 staff in 15 offices around the globe.
Cons of AWIN:
- Sign-up requires paying $5 in advance.
- Accounts that do not get approved do not have $5 fee returned.