For many frequent fliers, points are already a go-to replacement for cash when it comes to paying for flights. However, in some regions, points have a far more prevalent presence on the ground than in previous years. For instance, when traversing Dubai, the likes of The Dubai Mall, Dubai Duty Free, Atlantis The Palm, and Hilton accept Skywards. There are even lucrative opportunities to build points by doing business with these businesses. Nejib Ben-Khedher, Divisional Senior Vice President for Skywards, once told us that his team is keen for Skywards to become the most popular form of payment throughout Dubai. Effectively, Skywards has ambitions to replace traditional forms of currency in its own ecosystem. Do you feel that this pattern could continue to rise across the globe? Let us know what you think in the comment section.
