Currency

Puma sees mid-single-digit currency-adjusted sales growth in 2024


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(Reuters) – Puma on Wednesday said it expected mid-single-digit currency-adjusted growth in its 2024 sales, after reporting preliminary currency-adjusted sales growth of around 6.6% for 2023.

The company, which had forecast currency-adjusted sales growth in the high single-digit percentage range for last year, said the results were hit by the extraordinary devaluation of the Argentine peso by 54% in December 2023.

(Reporting by Linda Pasquini, Editing by Rachel More)





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