Forex Trading

Exclusive: Saxo Bank CMO Emil Valdemar Madsen leaves for Mindshare

FNG Exclusive… FNG has learned that some changes are happening in the senior management C-Suite of Copenhagen based Retail FX and CFDs broker Saxo Bank, including the departure of the company’s Chief Marketing Officer (CMO), Emil Valdemar Madsen.

Emil Valdemar Madsen had joined Saxo Bank as CMO from outside “the industry” two years ago, as was also reported exclusively at the time here at FNG, as Saxo Bank was beginning an attempt to go public via a merger with a special purpose acquisition company (SPAC) trading on the Euronext Amsterdam exchange. The Saxo Bank SPAC merger was ultimately pulled. And we understand that a new Saxo Bank IPO plan to go public directly in Europe is now on ice, after the company posted flat Revenues and a net loss in the second half of 2023.

Prior to joining Saxo Bank Emil worked at Danish bank Danske Bank, where he was Head of Brand Strategy & Creative Execution. He had also previously worked at Barclays in London (as Brand Planning Lead, Barclays UK), FCB Inferno, Isobar, Edelman, Vertic, and Novo Nordisk A/S.

We understand that Emil has now become Chief Creative Officer (CCO) for global media agency Mindshare, in Denmark.

Ingrid Safoncik-Berry

Replacing Emil Valdemar Madsen in the CMO role at Saxo Bank, at least temporarily, is Hong Kong based executive Ingrid Safoncik-Berry. Ingrid has been Global Head of Strategy and Planning for Saxo since 2022.

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